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profitplus is the AI consulting division of Scoot, Inc.Fixed prices, posted
Software  /  MSP
Software · MSPs

How do AI agents help an MSP grow monthly recurring revenue?

By mining the recurring-revenue machine you already run: renewals worked before they wobble, refresh cycles proposed on schedule, and the ticket data that announces upsells finally read by something with a proposal in hand. Here is exactly what the agents do and what they cost.

The MSP leak, specifically

MSPs sell peace of mind and then go quiet. The contract renews by inertia until the year it does not, and the warning signs were in the ticket queue all along: rising friction, an unanswered complaint, a new IT manager shopping around. The save that costs a lunch in month three costs the whole account in month eleven.

The upside leak is just as big. Aging hardware, expiring licenses, seat growth, and compliance deadlines are all sitting in your PSA and RMM data, each one a proposal nobody drafts because the techs who see it do not sell and the owner who sells does not see it.

What the agents actually do

Pursuit agent

Account Signals

Reads your PSA and RMM exhaust for revenue moments: refresh cycles due, licenses expiring, seat counts growing, ticket friction rising. Flags each with the evidence and the recommended play.

Pursuit agent

Proposal Drafting

Turns each flagged moment into a ready-to-review quote or proposal in your format, priced from your catalog. The refresh gets proposed the quarter it is due, not the year after.

Pursuit agent

Renewal & QBR Cadence

Owns the calendar: renewals opened early with clean terms, QBRs booked and pre-briefed with account health, the at-risk account escalated to you while it is still saveable.

Pursuit agent

Prospect Reactivation

Works the quotes that went quiet and the prospects who signed elsewhere: contract-anniversary check-ins timed to their renewal windows, so you are there when the incumbent fumbles.

In productionPursuit agents run in production at GPM today, on the same platform behind deployments at IBM, Tanium, and Cohesity. Read the GPM story →
Example math — run your own numbers

What is proposing the refresh cycle worth?

$0
of that base each year, at the settings above.
base × value × share. Illustrative arithmetic, not a promise: your real number is what the $9,500 audit finds.

Questions MSPs ask

How do AI agents grow MRR from clients I already have?

Your PSA and RMM data already list the opportunities: hardware aging out, licenses expiring, seats growing, security gaps widening. The agents read those signals continuously, draft the proposal for each one, and keep the renewal and QBR cadence running, so the revenue that used to depend on someone noticing gets proposed on schedule, every time.

What does this cost for a MSP my size?

Same prices as everyone: the Revenue Leak Audit is $9,500 fixed, guaranteed to find 10× its fee in annual leak or you don’t pay. Agent builds run $25,000 to $75,000 by scope, and the Scoot platform is $100 to $150 per seat per month. Prices are on the pricing page, the same way your price is on every quote you send.

Do I need to replace the software I already run?

No. The agents work alongside the tools you already use. The audit maps how work actually happens in your company before anything gets built.

Who owns the agents when you're done?

You do, for the long term: the agents, your customer conversation history, and the playbook. The monthly platform fee is run-cost, not rent; you own your trucks and still buy fuel. And we train your people to run and extend the system as your AI program grows.

Thirty minutes with Ed. Bring your numbers.

Tell us how you sell today. Leave with where we’d look for the leak in your business and what we’d build first. Prices are posted; no retainers, no surprises.

Book 30 minutes with Ed