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Professional services  /  Law firm
Professional services · Law firms

How do AI agents help a law firm win more matters?

By fixing what the billable hour hides: pursuits that stall because everyone is billing, panel and RFP opportunities nobody saw in time, and clients who gave you one matter and never heard from you again. Here is exactly what the agents do and what they cost.

The law firm leak, specifically

Law firms leak at both ends of the practice. On the capture side, Clio's Legal Trends Report found lawyers bill only about 2.3 hours of an 8-hour day; time evaporates in the email, calls, and matter juggling that never make the ledger. On the growth side, business development loses every fight with a billable deadline.

The growth leak is the fixable one. Panel refreshes and RFPs run on public calendars. Your experience record is a pitch library nobody has indexed. And the client who trusted you with one matter is statistically your best prospect for the next, if anyone stays in touch between engagements.

What the agents actually do

Flagship agent · in the meeting

Live Advisor

Matters grow in conversation: the client call where the dispute widens, the 'while we have you' request that quietly becomes unbilled work, the rate discussion a partner concedes to keep the peace. Live Advisor sits in those conversations and coaches in real time: it flags scope expanding beyond the engagement letter, surfaces the language for the conversation about fees, and catches the new-matter signal the client just raised. The revenue gets decided live; now someone in the room is watching it.

Pursuit agent

Panel & RFP Signals

Watches panel refreshes, RFPs, and legal-spend signals in your practice areas and jurisdictions. Scores each against your experience record so you pursue the ones you can actually win.

Pursuit agent

Pitch Drafting

Turns a pursuit into a ready-to-review pitch or RFP response assembled from your matters, outcomes, and bios, in your format. Partners refine the strategy instead of assembling the document.

Pursuit agent

Pursuit Follow-Up

Keeps every live pursuit warm through the long decision cycles legal buying runs on: the check-in, the relevant development note, the reminder that arrives the week the panel decision is due.

Pursuit agent

Client Reactivation

Works past clients between matters: the deal client with a new dispute brewing, the GC who changed companies, the annual relationship review that firms promise and never run.

In productionPursuit agents run in production at GPM today, on the same platform behind deployments at IBM, Tanium, and Cohesity. Read the GPM story →
Example math — run your own numbers

What is one more matter worth?

$0
a year in deals you were already quoting, at the settings above.
volume × value × lift, annualized. Illustrative arithmetic, not a promise: your real number is what the $9,500 audit finds.

Questions law firms ask

How do AI agents help a law firm develop business without cutting billables?

By taking the non-billable work out of business development. Agents watch the panel and RFP calendar, assemble pitches from your existing experience record, keep pursuits warm, and maintain the between-matter client cadence, so the only time partners spend is judgment and relationships. The firm develops business at full billable capacity.

What does this cost for a law firm my size?

Same prices as everyone: the Revenue Leak Audit is $9,500 fixed, guaranteed to find 10× its fee in annual leak or you don’t pay. Agent builds run $25,000 to $75,000 by scope, and the Scoot platform is $100 to $150 per seat per month. Prices are on the pricing page, the same way your price is on every quote you send.

Do I need to replace the software I already run?

No. The agents work alongside the tools you already use. The audit maps how work actually happens in your company before anything gets built.

Who owns the agents when you're done?

You do, for the long term: the agents, your customer conversation history, and the playbook. The monthly platform fee is run-cost, not rent; you own your trucks and still buy fuel. And we train your people to run and extend the system as your AI program grows.

Thirty minutes with Ed. Bring your numbers.

Tell us how you sell today. Leave with where we’d look for the leak in your business and what we’d build first. Prices are posted; no retainers, no surprises.

Book 30 minutes with Ed